We live in a global marketplace, one in which organizations can expand quickly and efficiently into international markets
through the power of the web. Add in the fact that our society is becoming more diverse, and it is clear there are more
opportunities than ever to reach people of different cultures and languages.
The expectations of consumers today is to have content and experiences which are optimized for their locale and/or native
language (e.g., “Press 1 for English”). Even in the best cases, building web sites involves a multitude of challenges and
tradeoffs. Dynamic or static content? Remote hosting or internal hosting? Style? Page Layout? The options are seemingly
endless. Building web sites in multiple languages introduces a whole new level of complexity which requires serious
consideration. Most organizations focus on the problems associated with translation, but the textual translation may actually
be the least of the issues you’ll encounter.
This white paper outlines common problems encountered when building sites in different languages and describes a proven
solution for streamlining the creation and maintenance of multi-lingual web sites. Both business leaders and technical staff will
gain insights into the key issues to address when planning their web sites and the know-how to implement a solution.